Marketing Manage­ment

What the course is about

The principal aim of marketing manage­ment is to enable postgraduate students to improve their managerial effectiveness in the field of marketing. The theory and application of strategic marketing manage­ment and current issues in a local and global context will be provided to the students.

What you will learn

The course has been designed to postgraduate in the main disciplines of marketing manage­ment. Postgraduate students will learn the theories and applications of marketing manage­ment including analysis, planning and also develop their ability to evaluate marketing manage­ment in practice.

Week by week

1. Marketing research insights
2. International trade
3. Consumer behavior
4. Product and brand manage­ment
5. Distribution and price manage­ment
6. International campaign and media strategy
7. Culture differences
8. Globalization competition
9. Marketing communication
10. Marketing creativity and innovation
11. Digital marketing
12. Strategic marketing in an international context
13. Qualitative analysis for marketing manage­ment
14. Quantitative analysis for marketing manage­ment
15. Preparation
16. Final Exam